When a user has medical emergency via can we enable an emergency call to medical help / PwC helpline / family member thru one click via Astro? (Can help people with heart ailments) Alternately a message/e-mail can be triggered with necessary medical details to the family. I think this could be an interesting value add in establishing connection at an emotional level.
In the long term we could also have stories out about Astro helping out people in various medical situations.